In the age of electronic media, and the hype of the blogosphere, you would think magazines are on their proverbial death bed. Not so, according to the Magazine Publishers of America, who want to make sure everyone knows that readership is actually up (although ad revenue is down), and people still want their magazines. i tend to agree, and still believe magazines to be a tremendously viable medium. Moreover, if you incorporate new technology within your ads and make them interactive, you have a much better chance of success. Oh, by the way, that also makes it measurable. How handy!
Copper Mt Resort has an interesting offer that we’ve seen here in the East. Show you other mountain season pass and get a $39 lift ticket at Copper. Good promotion, and a clever and engaging spot as well (the “honey, honey, honey” part is very disruptive!).
How cool is this? Google is cruising around Whistler for the 2010 Winter Games. Now we will be able to check out ski resorts, snowmobile trails and Olympic venues…Can’t think of a more perfect tool to apply to the Adirondacks and Lake Placid…I’ll have to contact me inside sources at Google for a meeting..Ha!
Welcome to experiential marketing, Williamsburg. It’s about time, considering the concept has been around for over seven years! I guess it takes an $8 million budget (more than I Love NY) and a HUGE ad agency (not located in Virgina mind you) to discover that people want to embrace brands and make an emotional connection.
“With ‘Be part of the story,’ it’s clear there is an active role for the visitor,” Mr. Campbell says. Their old tag line “History is just the beginning,” came across as “apologetic.” I would also sympathize with them as they have had difficulty getting people to make a repeat visit.
The campaign directs people to their website (which is well designed, but not optimized for search engines BTW). It also includes the obligatory social elements (blog, iPhone app, Facebook etc..). The TV spot has great production value, but as I’ve said mant time before, where is the call to action? I also hope they can get a lot more views on the YouTube posting, which has only 205 views to date.
Not sure why Yale would even need to go to such lengths to promote itself (seeing as they reject 92% of all applicants), but I give them credit for shaking up the status quo of campus tours. After all, getting a prospective student to visit the campus is considered a huge opportunity, and a school’s best chance at conversion. maybe this is just a tongue in cheek way of saying they can have fun at Yale and are just like everyone else…even though they are clearly not (and may, in fact, even be veiling a slight elitism).
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Mar 05 2010
