In the age of electronic media, and the hype of the blogosphere, you would think magazines are on their proverbial death bed. Not so, according to the Magazine Publishers of America, who want to make sure everyone knows that readership is actually up (although ad revenue is down), and people still want their magazines. i tend to agree, and still believe magazines to be a tremendously viable medium. Moreover, if you incorporate new technology within your ads and make them interactive, you have a much better chance of success. Oh, by the way, that also makes it measurable. How handy!