Not sure why Yale would even need to go to such lengths to promote itself (seeing as they reject 92% of all applicants), but I give them credit for shaking up the status quo of campus tours. After all, getting a prospective student to visit the campus is considered a huge opportunity, and a school’s best chance at conversion. maybe this is just a tongue in cheek way of saying they can have fun at Yale and are just like everyone else…even though they are clearly not (and may, in fact, even be veiling a slight elitism).

Comments (0) Feb 01 2010

To capture an important student segment, The University of Phoenix launched a print campaign across several military school publications which had messages in Morse code. very targeted, very engaging, very clever indeed.

Comments (1) Nov 11 2009