Copper Mt Resort has an interesting offer that we’ve seen here in the East. Show you other mountain season pass and get a $39 lift ticket at Copper. Good promotion, and a clever and engaging spot as well (the “honey, honey, honey” part is very disruptive!).

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Comments (0) Feb 18 2010

Welcome to experiential marketing, Williamsburg. It’s about time, considering the concept has been around for over seven years! I guess it takes an $8 million budget (more than I Love NY) and a HUGE ad agency (not located in Virgina mind you) to discover that people want to embrace brands and make an emotional connection.

“With ‘Be part of the story,’ it’s clear there is an active role for the visitor,” Mr. Campbell says. Their old tag line “History is just the beginning,” came across as “apologetic.” I would also sympathize with them as they have had difficulty getting people to make a repeat visit.

The campaign directs people to their website (which is well designed, but not optimized for search engines BTW).  It also includes the obligatory social elements (blog, iPhone app, Facebook etc..). The TV spot has great production value, but as I’ve said mant time before, where is the call to action? I also hope they can get a lot more views on the YouTube posting, which has only 205 views to date.

Comments (0) Feb 01 2010

Michigan Tourism’s budget was slashed 80% to just $5 million for 2010. In an effort to keep momentum going (they have one of the most visited state tourism website in the country) while curbing big advertising production costs, they are engaging in a (surprise!) user-generated campaign. They receive over 70% of visits from in-state residents, many of whom are traveling shorter distances for vacation and by car, as the economy continues to be sluggish. These people are a huge resource for collecting photos, videos and stories to help entice potential visitors to Michigan.

With the kind of big production television spots they have been producing (including Tim Allen as the voice over – but probably pro bono), you can understand how a $5 million budget cannot support further spots, or more importantly, running them nationally.

While I enjoy their spots, the direct marketer in me would certainly suggest a stronger call to action, and displaying their website address for longer than two seconds!

Comments (1) Jan 29 2010

The Florida Keys tourism agency has produced a new television ad that reminds people there’s is no “app” (application) for all of the experiences you can have on a vacation down there. Now, where’s my snorkel?!

Florida Keys & Key West “There’s No App For This” from Dorn Martell on Vimeo.

Comments (0) Nov 10 2009

Mobile home sales. Not very exciting. Not very upscale. However, Robert Lee (yes, that’s right) takes an honest and refreshing approach to earning his prospects business. He cuts through the nonsense and gives it to you straight. Imagine if we talked about “Mud Season ” in the Adirondacks with as much gusto…”We know the weather stinks in late March/early April. We know there’s not a lot to do. So visit us for a great Mud Season deal…because no one else will…and we really don’t care. after all, Summer is just around the corner”

Comments (2) Oct 26 2009