Maybe all the social/viral/mobile/online hype is not what it is cracked up to be….Here’s a good video from a  Swedish newspaper where they make a good point – somewhat.

Comments (0) May 04 2010

A restaurant in Amsterdam wanted to track their radio campaign in a new way, so their agency incorporated DTMF (dual-tone multi-frequency), or tones that communicate a phone number to a landline phone. Seems kind of gimmicky, but I am pretty sure the people who heard the radio spot will generate buzz for them as it is very unique. Unfortunately, I can’t recall much about the brand, as they only mentioned their name ONCE and really gave no reason why anyone would choose to dine there…

Comments (1) May 03 2010

In “Tributes to the Datastream“,  two art photographers have been following peoples’ Twitter feeds and then going to the locations where some of them were sent from, capturing an image, and matching the tweet with it. Nate Larson and Marni Shindelman Artists’ Statement:  “We imagine ourselves as virtual flâneurs, exploring cities 140 characters at a time through the lives of others”.

Comments (2) Apr 29 2010

This new, one-minute-and-thirty-second TV spot from Switzerland emphasises what “steps” they go through to make everything just exactly perfect for their visitors. Certainly, they spared no expense in shooting the stunning natural landscapes. However, as I’ve mentioned many times on this blog, why is the call to action (“get natural” = NONE) and the website on-screen for only a mere three seconds! You can’t let the creatives always get their way when it comes to converting people into visitors. Advertisements are NOT just all about branding!

Comments (2) Apr 23 2010

USA Today featured an article on how augmented reality on smart phones is making its way into tourism. Below is a good video example of how tourism promotion agents will be enhancing peoples’ experiences on trips. From a local perspective, it would be fascinating to be able to view the Adirondack High Peaks from any angle and be able to identify which peaks you are viewing, how far away they are, elevation etc…

Comments (2) Mar 29 2010