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	<title>AdWorkshop Insight</title>
	<link>http://blog.adworkshop.com</link>
	<description>Travel, tourism marketing and web strategy</description>
	<lastBuildDate>Fri, 30 Jul 2010 13:47:46 +0000</lastBuildDate>
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		<title>An Introduction to Inbound Marketing for Resorts and Destinations: How Earned Media engages travelers, increases website visibility and drives sales</title>
		<description><![CDATA[Traditional destination marketing techniques have relied on “push” tactics to gain awareness in the marketplace. TV, radio and print are reach and frequency media vehicles which only allow advertisers to have a one-sided conversation with consumers. Advertisers talk, and the recipient can either listen to the message or ignore it. Even though these media are [...]]]></description>
		<link>http://blog.adworkshop.com/index.php/2010/07/30/an-introduction-to-inbound-marketing-for-resorts-and-destinations-how-earned-media-engages-travelers-increases-website-visibility-and-drives-sales/</link>
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		<title>Americans Plan to Vacation this Summer..But Stay Connected</title>
		<description><![CDATA[According to the Spending and Saving Tracker by American Express, over half of Americans will take a trip this summer, and 89% of it will be domestic. In even more good news, they plan to spend around $1,000 per person in their group. Most said they hadn&#8217;t splurged on a trip already this year and [...]]]></description>
		<link>http://blog.adworkshop.com/index.php/2010/06/02/americans-plan-to-vacation-this-summer-but-stay-connected/</link>
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		<title>Pennsylvania Tourism Taps Foursquare for New Social Campaign</title>
		<description><![CDATA[
Foursquare is a social media application that allows its users to &#8220;check in&#8221; at their current location with their smart phones and find out insider tips, as well as see where their friends are located. if they check in to certain places enough times, they can get rewards (free drink, etc). If they check in [...]]]></description>
		<link>http://blog.adworkshop.com/index.php/2010/06/02/pennsylvania-tourism-taps-foursquare-for-new-social-campaign/</link>
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		<title>External Forces Affecting Tourist Destinations</title>
		<description><![CDATA[
Recently, BP handed out $50 Million to Gulf States affected by the Deepwater oil spill disaster. They had sued, claiming that even if many of their beaches remain clean, the traveling public would not be aware of that. Already, Tripadvisor searches for Gulf State destinations has plummeted. Unfortunately, I don&#8217;t think any amount of advertising [...]]]></description>
		<link>http://blog.adworkshop.com/index.php/2010/06/02/external-forces-affecting-tourist-destinations/</link>
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		<title>Experiential Tourism Interview</title>
		<description><![CDATA[Premier Tourism Group recently sat down with Joe Veneto &#8220;the Opportunity Guy&#8221; and advocate of  the Experience Economy. Joe explains how destinations can create unique experiences that leave a powerful emotional connection with a visitor. That engagement and immersion creates a strong brand affiliation that lasts. One example I always remember is the Vermont Teddy [...]]]></description>
		<link>http://blog.adworkshop.com/index.php/2010/06/02/experiential-tourism-interview/</link>
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		<title>How to Avoid the Biggest Social Media Mistakes</title>
		<description><![CDATA[I recently sat in on a presentation by Jay Baer from Convince and Convert on best practices for social media. In this video interview on Social Media Examiner, he gives a great overview on much of what I already saw him present. The point I found most compelling was the idea that social media should [...]]]></description>
		<link>http://blog.adworkshop.com/index.php/2010/05/07/how-to-avoid-the-biggest-social-media-mistakes/</link>
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		<title>What if we created a massive social/viral/mobile/online campaign, and nobody showed up?</title>
		<description><![CDATA[Maybe all the social/viral/mobile/online hype is not what it is cracked up to be&#8230;.Here&#8217;s a good video from a  Swedish newspaper where they make a good point &#8211; somewhat.

]]></description>
		<link>http://blog.adworkshop.com/index.php/2010/05/04/what-if-we-created-a-massive-socialviralmobileonline-campaign-and-nobody-showed-up/</link>
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		<title>Radio Spot Can Dial the Phone for You</title>
		<description><![CDATA[A restaurant in Amsterdam wanted to track their radio campaign in a new way, so their agency incorporated DTMF (dual-tone multi-frequency), or tones that communicate a phone number to a landline phone. Seems kind of gimmicky, but I am pretty sure the people who heard the radio spot will generate buzz for them as it [...]]]></description>
		<link>http://blog.adworkshop.com/index.php/2010/05/03/radio-spot-can-dial-the-phone-for-you/</link>
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		<title>Using Geo-Location Services to Produce Art Photography</title>
		<description><![CDATA[In &#8220;Tributes to the Datastream&#8220;,  two art photographers have been following peoples&#8217; Twitter feeds and then going to the locations where some of them were sent from, capturing an image, and matching the tweet with it. Nate Larson and Marni Shindelman Artists&#8217; Statement:  &#8220;We imagine ourselves as virtual flâneurs, exploring cities 140 characters at a [...]]]></description>
		<link>http://blog.adworkshop.com/index.php/2010/04/29/using-geo-location-services-to-produce-fine-art-photography/</link>
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		<title>Switzerland Tourism Wants You to Have a Great Hiking Experience</title>
		<description><![CDATA[This new, one-minute-and-thirty-second TV spot from Switzerland emphasises what &#8220;steps&#8221; they go through to make everything just exactly perfect for their visitors. Certainly, they spared no expense in shooting the stunning natural landscapes. However, as I&#8217;ve mentioned many times on this blog, why is the call to action (&#8220;get natural&#8221; = NONE) and the website [...]]]></description>
		<link>http://blog.adworkshop.com/index.php/2010/04/23/switzerland-tourism-wants-you-to-have-a-great-hiking-experience/</link>
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