Posted: under social media marketing, twitter.
Tags: facebook, online content
I recently sat in on a presentation by Jay Baer from Convince and Convert on best practices for social media. In this video interview on Social Media Examiner, he gives a great overview on much of what I already saw him present. The point I found most compelling was the idea that social media should not be treated as “special”, but rather as just another integrated tool in your overall brand messaging. The “big idea” should still drive content generation, and social is just one of the channels to include. On a side note, Jay is so instilled in [...] Continue Reading…
May 07 2010
Posted: under Uncategorized, advertising, mobile, social media marketing, video, viral.
Maybe all the social/viral/mobile/online hype is not what it is cracked up to be….Here’s a good video from a Swedish newspaper where they make a good point – somewhat.
May 04 2010
Posted: under Uncategorized, advertising.
Tags: radio
A restaurant in Amsterdam wanted to track their radio campaign in a new way, so their agency incorporated DTMF (dual-tone multi-frequency), or tones that communicate a phone number to a landline phone. Seems kind of gimmicky, but I am pretty sure the people who heard the radio spot will generate buzz for them as it is very unique. Unfortunately, I can’t recall much about the brand, as they only mentioned their name ONCE and really gave no reason why anyone would choose to dine there…
May 03 2010
Posted: under Uncategorized, random, twitter.
Tags: print
In “Tributes to the Datastream”, two art photographers have been following peoples’ Twitter feeds and then going to the locations where some of them were sent from, capturing an image, and matching the tweet with it. Nate Larson and Marni Shindelman Artists’ Statement: “We imagine ourselves as virtual flâneurs, exploring cities 140 characters at a time through the lives of others”.
Apr 29 2010
Posted: under Uncategorized.
This new, one-minute-and-thirty-second TV spot from Switzerland emphasises what “steps” they go through to make everything just exactly perfect for their visitors. Certainly, they spared no expense in shooting the stunning natural landscapes. However, as I’ve mentioned many times on this blog, why is the call to action (“get natural” = NONE) and the website on-screen for only a mere three seconds! You can’t let the creatives always get their way when it comes to converting people into visitors. Advertisements are NOT just all about branding!
Apr 23 2010
